Become a franchise holder in Sweden's most successful hamburger chain

Max Hamburgerrestauranger AB is a success story. Max is a family company, founded in 1968, which makes it the first fast food chain in Europe. In the last three years Max has expanded at the rate of 10 new restaurants every year. Today, there are 68 Max restaurants throughout Sweden. Turnover and profit have doubled in three years. Currently, Max has a turnover of SEK 1,050 million. The forecast for 2010 is SEK 1.5 billion.

Max is now planning to expand abroad. This expansion will provide opportunities for franchises in other countries. There is a lot of interest in franchising the Max brand - we receive enquiries from around the world on a daily basis. In the initial phase, however, the expansion will take place in our neighbouring northern countries, beginning in Denmark, Finland and Norway.

Our vision

We will be the world's best fast food chain for taste, quality and profitability.

The recipe for success

• Serve Sweden's tastiest hamburgers*
• Modern, clean restaurants.
• Always at the leading edge of development.
• High-quality primary products.
• Made to order.
• Personal service.
• Wide-ranging menu, many alternatives.
• A Delifresh range - "nyckelhålsmärkta" (labelling indicating lower fat, sugar and salt content and higher fibre), proper sized meals.

Why Max?

For the seventh year running we have Sweden's most satisfied customers*, we win the most taste tests, we are the most rapidly expanding and the most profitable fast food chain in Sweden. We are leaders in product development in healthy products and our design is prize winning. All this has made Max the brightest star in the Swedish fast-food industry. We are convinced that we can repeat this in any market as long as we have the right partner. * According to SIFO/ISI Wissing's yearly surveys.

Franchise holders - you will be a member of the Max family!

Max is special - and so is our approach to franchising. We want to create the same feeling among our franchise holders as we have created among our employees, i.e. they are members of the Max family. We believe in a long-term, mutually-profitable relationship between ourselves and our franchise holders.

Are you the right partner?

We are primarily looking for partners in Scandinavia for the immediate future, but we are also open to suggestions from other countries. We are now looking for a company or persons of strong financial standing who have the capital muscle to open a number of Max restaurants within a short time frame. But above all, our franchise owners need to burn with enthusiasm for developing Max into the world's best hamburger chain.

What do we expect from our franchise holders?

Our franchise holders will manage and develop Max in their respective home markets. They are to recruit, manage and encourage their employees, creating functioning teams which provide the market's most satisfied customers and a profitable operation. And we might as well say this here and now: It is hard work and it demands substantial financial investment.

What benefits do our franchise holders receive?

• Franchise holders own and manage their operation with an already established business idea and successful concept.
• Franchise holders benefit from the advantages and synergies of a large company, such as better purchasing terms, marketing, etc.
• Franchise holders receive help and support from a strong, experienced organisation within the areas of restaurant operations, personnel, finance, construction, communication and purchasing.
• Franchise holders receive basic training as well as ongoing training and support, laying the necessary foundations for becoming successful in the trade.

Are you the new Max family member?

Our franchise partner must have a clear understanding of the mutual goals and commitments necessary for the success of a multi-unit food service business, and be willing to allocate the necessary human and financial resources to successfully develop, manage and promote the business. We believe that you are a strong entrepreneurial market and operation-oriented company which has demonstrated successful ownership and management, and that has the financial and organizational power to take on entire or large parts of a market/country and run all the restaurants under own management. The bigger the country the bigger the total investment since as a franchisee you are expected to undertake all the investment i.e. land/location, construction, machinery, inventory and so on. However above all, our franchise partners need to burn with enthusiasm for developing Max into the world?s best hamburger chain. And we might as well say this here and now: it is hard work and it demands substantial financial investments.

Competitive position

A franchise partner would typically be granted development rights for a specific country or part of a country depending on the size of the country/territory. Since such a franchise partner would need to gain a dominant competitive position through the territory, this ability is of key importance in partner selection. Subsequently, the size of the territory granted may be adjusted to the capabilities of the organization.

Financial strengths

The franchise partner should have an unallocated cash flow adequate to finance the project development programme, including the necessary banking relationship to obtain financing.

We are into it for a long run

We believe in a long-lasting and mutually-beneficial relationship based on trust, hard work and commitment, and we are with you all the way.

Does this sound exciting? Do you believe that you are the partner we are looking for ,and do you have the same ambition as us, that is, to be the best in the world? If so, please contact us at franchising@max.se.
 

Guaranteed Swedish

Max is the only national hamburger chain that guarantees Swedish beef and Swedish chicken.

We sympathize with the treatment of Swedish animals and we feel confident about the careful controls applied by our Swedish suppliers.

The consistent quality of Swedish beef and Swedish chicken enables us to guarantee that our burgers taste exactly how you expect them to taste.

Winning Swedish Hearts

Taste is absolutely the most important aspect for us at MAX - nothing lies closer to our hearts! If there is something we are known for, it is that the majority of the people think our hamburgers taste the best. Proof: Most of the time, we have the highest ratings in all the taste tests conducted in Sweden (just recently according to SIFO and ISI Wissing 2007).

In short: We know how to win the Swedish heart!